Creating and managing multiple YouTube channels can take up a lot of time and energy. But information technology'south worth it if you want to make a splash on the almost popular online platform amongst US adults.

Pew Research Center YouTube statistics
Source: Pew Research Centre

It also boasts a whopping two billion in monthly online users.

What's this mean? Multiple YouTube channels tin can assistance expand your reach and make awareness (if you lot practise it correct).

Below are the absolute best ways to manage multiple YouTube channels nether one account.

Bonus: Download the gratuitous 30-mean solar day plan to grow your YouTube following fast , a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success. Get real results after one month.

Can y'all accept multiple YouTube channels?

Yes, you lot can have multiple YouTube channels!

(I mean, we wouldn't be writing this article if yous couldn't, right?)

It used to be that if yous wanted to create multiple YouTube channels, you lot needed to create a divide YouTube account for each one. You tin still practise that. Simply it's an unnecessary and unproductive utilise of your time.

Thankfully, YouTube now allows you to create channels with your electric current YouTube/Google account. When you create these new channels, you create something called a Brand Business relationship linked to your personal account.

Should y'all have multiple YouTube channels?

Yous might exist wondering, "Is having multiple YouTube channels really worth it?"

The answer: It depends!

For example, if y'all're a smaller make that focuses on i specific type of topic—say home workouts—yous could practice just fine having a single YouTube aqueduct that offers videos of workout regiments, fitness tips, and nutritional advice.

However, if your brand encompasses a wide range of verticals and you lot take a large existing audience, you lot might want to consider creating multiple channels.

I good example of this comes from Buzzfeed. Since they're a massive media company, they also accept an equally massive audience. Their audition turns to them for videos of all stripes from cooking videos, to product reviews, to fifty-fifty ghost hunting.

Instead of keeping all those different video types underneath one account, they create separate channels for them.

There are a few reasons for this:

  • Easy searchability. If you Dearest Buzzfeed'due south cooking videos, yous want to be able to find them easily and not get distracted by other content types like product reviews. A specific aqueduct caters to that.
  • Better for the make. Buzzfeed likewise has specific brand verticals—each with their own unique target user. A separate YouTube channel for each vertical can help back up that brand by focusing on that target audition.
  • Unlike voices/tones. You might have two different video series whose goals are completely separate from 1 another (e.m. how to guide vs a daily vlog). If that'southward the case, it might merely make more than sense to create a carve up channel for your daily vlog.
  • Big audience. If your audience is large enough (more than 10,000 subscribers) a separate aqueduct just makes sense if y'all accept dissimilar video types like Buzzfeed does.

If yous notice that this is the case for you, then you should definitely create multiple YouTube channels. If you lot're but starting out and building your showtime few hundred subscribes, stick to one channel for now.

How to create multiple YouTube channels

Before we exercise anything, you need to brand sure you have a Google account. This allows y'all to sign into YouTube.

Create ane here if you don't have one.

In one case you practise that, you tin at present create multiple YouTube channels with the Channel Switcher tool. Hither's how it works.

Step i: Become to your channels list here. It'll take all of the channels nether your business relationship. Yous should accept only one for now.

Step 2: Click Create a new aqueduct.

Create a new YouTube channel

Footstep 3: You'll now be able to create a new Brand Account. Cull a name for what you'd like the channel to exist. So click Create.

Create a Brand Account

Voila! You've just created a brand new YouTube channel. Yous'll now exist able to upload videos, customize, and view the analytics of this channel.

How to add multiple users to manage your YouTube aqueduct

Of grade you lot might want to add multiple users onto your YouTube channel. This is perfect if you have a team managing your brand's business relationship.

As of May 2020, you lot can simply add together multiple people to manage a Brand Account. The upside here is that they don't need a new username and password to access the account when logging in.

Just follow these directions:

Step 1: Make sure y'all're signed in every bit the owner of the Brand Account. Then click on your avatar in the pinnacle right and cull Switch Accounts.

Switch accounts

Choose the Brand Account you lot'd like to add multiple managers to.

Pace 2: In the settings, go to Your Channel.

Your Channel YouTube settings

Then click on Settings on the left side bar.

YouTube settings left side bar

Stride iii: Under Your YouTube channel is a section that reads Channel managers. Click on Add or remove manager(due south) next to it.

Channel managers add or remove manager(s)

Stride four: In the Brand Account details menu, click on the blue Manage Permissions button.

Brand Account details Manage Permissions

At this point, Google might have you lot verify your account. Once you practice, the Manage Permissions button will bring upwardly this window.

Click on the Invite new users button in the top right.

Invite new users button

Stride four: Blazon in the e-mail addresses of whatever and all users who you'd like to have access to this account. You lot may also choose between three different roles for them:

  • Owner. These users take about control over the account. They may also give permission to others to manage the account, delete the account, and remove other owners.
  • Manager. These users will exist able to use specific Google services for the business relationship like posting videos and photos.
  • Communications manager. They tin do the same as managers but can't actually use YouTube.

Choose which level of access you lot'd like for your users.

Step 5: Click on Invite. And you're done! Those users will receive an invite to participate in managing the account.

How to delete multiple youtube channels

Sometimes things become wrong. Possibly you overestimated the popularity of a channel idea. Perhaps the aqueduct no longer aligns with brand goals.

No matter the instance, you're going to have to delete the YouTube channel.

Luckily doing so is a cinch and mostly painless.

(I say mostly considering it'southward your hard work you're deleting after all!)

But follow these instructions:

Stride 1: Go to your channel settings by clicking on your profile icon in the summit right of the YouTube homepage. Click Settings.

Step two: On the right sidebar, click on Advanced settings.

YouTube advanced settings

Step 3: In the Advanced settings window, click on Delete aqueduct below.

Advanced settings delete channel

This will give y'all the opportunity to either hibernate your content or permanently delete your content. Hiding your content will hide all content from your YouTube aqueduct temporarily. This means things like your videos, likes, subscribes, and channel name will exist made private. Plus all comments will exist deleted permanently.

Permanently deleting your content will delete all of the content in the aqueduct plus the channel itself forever. And then brand sure it'due south what you want to exercise.

Once you select permanently delete click on delete my content.

And that's it!

Bonus: Download the free 30-day plan to grow your YouTube post-obit fast , a daily workbook of challenges that volition assistance you kickstart your Youtube channel growth and track your success. Get real results afterwards one calendar month.

Get the gratuitous guide right now!

Tips for managing multiple YouTube channels

To create an engaging and helpful YouTube channel that your audience loves, y'all'll need the right tactics.

Below are but a few means you can create a groovy YouTube channel.

i. Take a solid visual identity

Quick: What are the brand colors for Coca-Cola? What's the logo for McDonald'due south? Or Nike?

Chances are you know the answer to all these questions. That'south because all these brands have a strong visual identity.

Much like your brand, your YouTube aqueduct should have a stiff visual identity too. This helps you channel look polished, and helps with creating brand sensation.

Exist sure to add a channel icon that represents your make such as a logo. Y'all'll also want a nice banner image as well.

Just brand sure that yous stay in line with YouTube's image dimensions to avert your photo looking weirdly cropped or stretched.

ii. Write a good channel description

Your channel clarification tells new and potential subscribers exactly who you are. So it's of import that you requite them the necessary information that'll make them want to hit that subscribe push.

Front-load crucial $.25 of information first, and be sure to include the relevant keywords to make your YouTube aqueduct more searchable.

If you need help writing one, exist certain to cheque out our article on how to write the all-time YouTube clarification to assistance.

3. Mail on a consistent schedule

Your audience craves content. Not merely that, but they likewise crave knowing when the content will come up out.

The consistency helps your audience know when to come back for more than. So information technology's very important you create and proceed to a good content publishing schedule.

Plan to publish at the same time each day, week, or calendar month.

(or fifty-fifty your yeeeaaarrrrs)

3 tools to help you manage multiple YouTube channels

Need some proficient tools to help you manage your multiple YouTube channels? We've got your back.

1. Hootsuite

Hootsuite is an all encompassing platform for all your social media direction needs.

The best office: It has a congenital-in tool that allows you lot to schedule videos to be published across multiple YouTube channels.

The platform's built in analytics dashboard allows you to go on a close center on the YouTube metrics that thing well-nigh to your brand. Information technology also has a congenital-in sentiment tool that lets you lot rails how audiences are feeling about your make in real time.

It creates comprehensive reports for you and your team too. This allows you lot to see what to amend and so you get the best ROI from your marketing budget.

You tin also answer to and manage comments on your videos from within the Hootsuite dashboard.

To go started for free, check out our plans page here.

2. TubeBuddy

TubeBuddy is a free browser extension that performs a boatload of handy tasks like:

  • Publishing videos
  • Tracking keywords
  • Tracking metrics
  • Tracking rankings
  • Sharing videos

Perhaps the biggest boon is its testing tool that allows yous to A/B examination and optimize things like your video'south titles, thumbnails, and descriptions.

TubeBuddy besides takes care of scheduling videos, which is very nice for marketers who don't want to scramble every week playing catch upwardly with a content agenda.

The platform starts for free, merely if yous want to add more than one aqueduct it is going to cost you more for the licensing.

3. YouTube Studio

Android

iOS

YouTube Studio is YouTube's official app for content creators—and information technology'southward a must download for any marketer.

It allows you to see everything that yous'd normally run across on your YouTube Studio dashboard, merely from the comfort of your own phone. Things like analytics, scheduling, comments, and likes can now exist observed and responded to in real time.

Plus it besides allows you to switch hands between channels in just iv easy steps.

The app is completely gratis. All y'all need is a YouTube account to get started.

With Hootsuite, you tin can hands upload, schedule, and promote your YouTube aqueduct and videos across multiple social networks. Try it free today.

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